Coles Kitchenware
Custom Landing Page
Tools: Figma and AEM
About the project
Redesign Coles' Food Prep and Entertainment landing page to create a centralised hub for kitchenware, offering seamless navigation, dynamic search features, and inspiring content to drive higher traffic and sales.
My role in the project
Brainstorm & collaborate with stakeholders (FPE team, eCommerce and Accessibility team) to help drive the Kitchenware category being a convenient one stop destination
Craft customer focused wireframes that are easy to navigate and shop.
Produce hi-fidelity designs by utilising available Coles branded UI components.
Create an experience through more inspiration & meaningful value, such as engaging imagery, offers and bundles to drive customer purchases.
Partner with the Accessibility team to achieve best practice and QA the experience.
Create an Omnichannel shopping experience across Desktop and Mobile devices.
This project aligns with Coles' commitment to providing quality products and customer-centric solutions, driving both online and in-store sales.
