Deliveroo Food We Get It
TVC
Agency: Havas Media Australia / Tools: After Effects & Premier Pro
About the project
Early 2021, Deliveroo UK launched their new brand line "Food. We Get It".
The campaign highlighted the quality of the food available through Deliveroo, presenting the customers with incomparable food experiences through the Deliveroo platform.
As part of Deliveroo's global campaign, Havas was briefed to localise the advertising piece to fit into the Australian market, by partnering with the most favourite local restaurants, including Messina, Grill'd, GYG, etc.
The campaign was launched nationally on Broadcast, On-demand TV, Radio, Programmatic and partnered with Masterchef Australia to reinforce Deliveroo's position in such a competitive online food-delivery market, especially when the lockdowns forced many restaurants to close and people to stay at home.
Team
Creative Lead: Alex Tracy
Creative Service Director: Maryam Esfahani
Graphic & Motion Designer: Kathy Ngo
Videographers: Mitch Payne, Caleb Graham, Will Suen, Max Goodman
Voice Over Artist: Colin Cassidy
Sound Design: Mario Gabrieli
Post-production: Ricardo Neves
Through visually compelling design and strategic adaptation to market challenges, the project not only reinforced Deliveroo's market presence but also delivered a resonant message during challenging times. The team's collective efforts played a pivotal role in navigating the complexities of the online food delivery landscape.
